Web Development & Marketing Case Study.
Crown Dental Care, located in Allenby Gardens, had a functional but limited one-page website that restricted their ability to effectively communicate their patient-first approach and comprehensive dental services. The previous website primarily served as a means for patients to contact the clinic and view its location. However, it lacked the capability to showcase Crown Dental Care’s values, clinical expertise, and range of services. This limitation hindered their ability to attract new patients and convey their commitment to exceptional dental care.
40%
Faster load time
208%
Increase in new users
17
New Pages
Recognizing the need for a more robust online presence, we partnered with Crown Dental Care to design and launch a modern, multi-page website. The key objectives were to effectively communicate their patient-centric philosophy, highlight their clinical pillars of care, and provide detailed information about the services they offer. The new website was built to be user-friendly, informative, and visually engaging, reflecting the professionalism and personalised attention synonymous with Crown Dental Care.
Our approach included:
Comprehensive Content Development: We created individual pages dedicated to each of Crown Dental Care’s services and dental practices, detailing their benefits and patient outcomes.
Enhanced User Experience: We optimized the website navigation and user interface to ensure seamless access to information, improving overall user experience.
Integration of SEO and Analytics: We implemented on-site SEO strategies and integrated Google Analytics to track website performance and user engagement.
Modern Design Aesthetics: The website was designed with a modern aesthetic to align with Crown Dental Care’s branding and appeal to their target demographic.
The launch of the new website in February yielded significant improvements across three key metrics:
Increased User Engagement: There was a notable 208% increase in new users accessing the website, indicating improved visibility and attraction of new patients.
Enhanced Page Utilisation: The individual service pages saw a 40% increase in usage, demonstrating that visitors were exploring the full range of services offered by Crown Dental Care.
Improved Website Performance: Despite the addition of new content and features, there was no compromise in website load times, ensuring a smooth browsing experience for visitors.
Through collaborative efforts and a focus on enhancing user experience and content accessibility, we successfully transformed Crown Dental Care’s online presence. The new website not only effectively communicates their patient-first approach and comprehensive services but also attracts and engages a larger audience. By leveraging modern design principles, SEO best practices, and analytical insights, we have set a strong foundation for continued growth and success in the digital landscape.
